DISCIPLINES: Branding, Packaging, Marketing + Social Media Strategy, Web Design, Creative Direction, Illustration + Design
We worked closely with bonbuz to develop an edgy and relatable lifestyle brand in a whole new category; alcohol-free spirits. bonbuz is young, vibrant and playful, just like the product itself.
The visual aesthetic for bonbuz draws inspiration from the electrifying and reemerging 90’s era. Music and pop culture are a fundamental pillar in the bonbuz experience, evoking an emotional and nostalgic sensation in our audience.
In addition to branding, Jungle Social built bonbuz’s overarching digital marketing strategy, led the launch campaign, and brand collaborations. We designed the visual branding, website, packaging as well as producing all creative content for the brand.
Jungle Social + bonbuz share a passion for human rights activism and and a strong belief that brands have a responsibility to stand up for what is right. The BLM movement, feminism, LGBTQ rights, social economic equality as well as the fight against climate change are issues that are at the core of our values not just as brands but as people.
“jungle social are a dream to work with. victoria is a creative genius and guided us through the branding process with so much vision it was really a magical experience”
— Fay Behbehani, Founder of bonbuz