EFFI FOODS

ABOUT RECESS

Effi Foods (now Unimaginable Foods) is an innovative food startup dedicated to sustainable and climate resilient production and consumption practices.

OUR ROLE

Effi partnered with us to craft a bold digital brand story that would reflect their mission of plant-powered nutrition and environmental responsibility. We imagined Effi as a product so advanced, it feels otherworldly — a futuristic food designed for a balanced, sustainable, and delicious future. Our work included a comprehensive brand guide, a tailored social media strategy, and a suite of creative content built to stand out across platforms.

RESULTS

Facebook Ads resulted in 6x increase in online sales

Instagram Engagement Rate: Up 65%