DISCIPLINES: Creative Direction, Photography, Graphic Design

www.takearecess.com | @takearecess

We produced a series of creative images and GIFs for CBD beverage and lifestyle brand Recess. The cult favorite is known for their whimsical and edgy content targeted at a trendy and design savvy audience. We were inspired by the desolate dreamscapes of Dali and the lo-fi digital experience of the early 2000s while staying true to the brands recognizable pastel ombre color palette and message of staying “cool, calm, collected” despite relatable stressors of modern times.